Advanced Marketing Intelligence Platform
Welcome to Helix

Advanced Marketing Intelligence Platform

Each section of the Helix platform offers dealers perspective into a different aspect of their marketing strategy.

In this video, you'll get an inside look at how Helix can help you identify market-specific customer opportunities, generate advanced audience segments for targeting, analyze your fully-transparent reporting and more.

By integrating a dealer's DMS, inventory and over 1,000 data points, Helix allows you to create a personalized offline and online customer journey with real-time attribution reporting, in turn leveraging data to maximize profits.

Explore Helix


Identify audiences within your market for more effective campaigns. Audiences allows you to align your dealership's goals and inventory with the right consumers.

  • Database
  • Conquest
  • Customized
  • PMA Zip Codes

Customer Journey

Create a personalized customer shopping journey and maximize marketing efficiency with multiple touchpoints throughout the shopping process. Increase your bids to stay in front of your in-market audiences.

  • Personalization
  • PPC
  • Display
  • Facebook
  • YouTube
  • Direct Mail
  • Email
  • Phone

Campaign Themes

Select the theme that best fits your dealership and your audience. Our Campaign Gallery provides hundreds of proven OEM and seasonal campaign themes.

  • OEM Compliant
  • Seasonal
  • COOP Packages
  • Multi-Channel Assets


View leads, marketing materials and contact information for potential opportunities. When you can view all leads in one place, you can better strategize for improved effectiveness and ROI.

  • CRM Lead Injection
  • Listen to Call Recording
  • View Purls
  • View Customer Creatives

Enterprise Reporting

Quickly and easily view performance with Helix’s centralized transparent enterprise reporting. Save countless reporting hours each month, view group- and store-level reporting, and hold your vendors accountable.

  • Real-Time
  • Transactional
  • Digital
  • Direct
  • Sales & Service
  • Attribution

PURL Technology

Personalized landing pages for email and mail campaigns are proven to result in a 5X lift in leads. With our PURL Technology, we're able to drive car-shoppers to a custom landing page that's aligned with your direct marketing campaign, driving more sales and service opportunities.

  • Personalized Offers & Upgrades
  • Real-Time Lead Alerts
  • CRM Injection & Email

VIN Level Retargeting

Website visitors who are shown a retargeting ad are 70% more likely to convert on a dealer's website. Follow your prospects wherever they go online by serving them dynamic ad creative featuring the vehicle they viewed on your website through dynamic inventory retargeting.

  • Inventory Synchronization
  • Relevant Ads & Landing Pages
  • One Technology, Two Channels
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3098 Piedmont Rd
Atlanta, GA 30305